Fancy an ice cap? Nope, that’s not another new cocktail at that trendy bar on the corner. It’s simple, pure H2O from an actual ice cap that rested unperturbed in the Arctic for the greater part of 12,000 years.
Although it originates from Canada, this premium drink is now available worldwide – with a hefty price tag, of course. The water is harvested by “ice hunters” who catch blocks of ice that naturally break and fall off the massive Arctic glaciers. These blocks drift through the ocean for many years until reaching the waters of Canada where they’re hauled onto harvesting ships where they will be crushed to smaller chunks, in order to melt naturally. After the harvesting and melting processes, the water is sold off to the upmarket mineral water and vodka manufacturers.
This Arctic water is consumable in two forms:
Water derived from melted Arctic icecaps is one of the most pure and smooth forms of H2O that you’ll taste. It has the lowest mineral content compared to all other brands of bottled water, with its Total Dissolved Solids (TDS) measuring 9 TDS.
It’s bottled in Canada and sold in frosted glass bottles across the globe. Iceberg water is a favourite of the wealthy patrons frequenting Europe’s 5 star hotels. The high purity makes it ideal for pairing with rare single malt whiskies and other fine spirits.
If you’re worried about bacterial contamination, rest assured that this water is routinely checked by some of the world’s finest bacteriological analysts in independent laboratories. Every batch of bottled iceberg water comes with certificates and an official statement with harvesting information and the iceberg’s background.
Water trapped in the Arctic icecaps is so pure, pollutants and other elements from a bygone era that may be trapped in air bubbles in the ice are nearly untraceable. This makes it sought after by premium vodka distillers. Iceberg vodka is gaining popularity around the world for its clean, pure taste. It even won awards knocking out other premium vodka brands that retail for nearly three times the price.
Fortunately there is no need for environmental concern, as the ice blocks harvested for the purposes described above are harvested after they have separated from the icecaps without any human intervention. However, the demand for iceberg vodka is increasing and whether the current naturally accessible icecap fragments can meet this demand remains to be seen.